Privacy Policy

Information We Collect and How We Collect It

Depending on how you interact with us, we may collect certain information from or about you, including information that identifies you and information related to your creation of interactive AR worlds, cards or other use of the Services. We collect information from or about you in connection with the products and Services that we provide to you, including if you are use that creates a AR World/card ("User") or a recipient of a AR world/card ("Recipient"), and some of this information may be collected directly from you or automatically from your interactions with us on our Services.

Information You Provide to Us

Depending on whether you are a User or Recipient, we may collect the following information from or about you:

• Identifying, Account and Contact Information: Name, email address, phone number, zip code, username.
• Content: Photos, videos, audio, text and other types of content that you upload to the Services. This includes content you share and generate with our AI features such text, images, video, audio, and engagement, used to generate the cards.
• Camera and Audio Information: When you grant access to the camera and microphone on your device, it will collect certain information to enable you to interact with the AR world. Such information includes information about your hands, voice, face and movements. For example, you can enable certain graphics in the AR world through hand movements or facial reactions. Please note that we use object detection technology to apply effects in real time as you interact with the AR world. We do not retain data that can specifically identify you and the technology operates locally on your device, meaning we are not collecting or storing it.
• Payment and Shipping Details: Credit card payment information, shipping address or other information needed to facilitate your purchase. Note that payments are processed through our third-party processor.
• Social Media Data: Data provided through your accounts on other platforms (e.g., Google) if you decide to create and log into your account via these platforms or if you decide to upload data, such as photos, onto our service from these platforms.
• Other Information You Provide to Us: Including information in any correspondence, responses to surveys, search queries.

Information We Collect When You Use Our Services

When you use our Services, we may automatically collect information about which of those Services you have used and how you have used them. This includes:

• Usage Information: Information about how you interact with our Services, such as which AR features you view and apply, what Services you purchase, and how often you use the Services.
• Content Information: Information about the content you create or provide, your engagement with the camera and creative tools, your interactions with the AR world, and metadata — for example, information about the content itself like the date and time it was sent and who viewed it. This includes information collected through camera access that you grant when interacting with the AR world.
• Device Information: Information about your hardware or software, operating system, device memory, advertising identifiers, browser type, information from device sensors that measure the motion of your device or compasses and microphones, including whether you have headphones connected, and information about your wireless and mobile connections.
• Location Information: Information about your IP address.
• Log Information: Details about how you've used our Services, access times, pages viewed, IP address, and unique identifiers like cookies.
• Stored Information and Files: Metadata and other information associated with other files stored on your device, such as photographs, audio and video clips, personal contacts, and address book information.
• Cookies and Online Tracking Technologies: Cookies and other tracking technologies is a small file placed on your device. It may be possible to refuse to accept cookies by activating the appropriate setting on your device. Some of these cookies are functional while other allows us to measure your interactions with our Services. However, if you select this setting, you may be unable to access certain parts of our Services.
• Web Beacons: The Services and emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to track certain metrics and statistics such as users who have visited a page or opened an email.

We may tie non-personal information collected automatically to personal information about you that we collect from other sources or that you provide to us.

Information From Other Sources

When you use our Services, certain third parties may collect information automatically through various technologies about you or your device and may provide us with information about you. These third parties may include:

• Users may share information about you when creating an AR world or card, this may include images of you, your email address or information loaded into the messages in a card.
• Advertisers, ad networks, and ad servers.
• Analytics companies.

Certain third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps, and other online services websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can control your preferences around receiving targeted advertising please see Your Rights below.

Information You Provide About Others

The content you choose to upload to our Services including your photos and information you include in a card, may include personal information of others. If you choose to share your photographs or other information with someone else through a feature we offer, we will use the personal information you provide (for example, the e-mail address of the recipient) to fulfill your request and for other purposes described in this Privacy Notice. Before you upload and/or share personal information of others through our service, please ensure that you have the consent of such persons to do so.

How We Use Your Information

We may use your information to operate the App and our business, this includes:

• Provide you with the Services: Including storing your AR worlds, cards, images, generated content, and your preferences to customize our services as well as facilitating purchases. This also includes providing real time effects as you engage with the AR world.
• Support: We may use information when you ask for help to resolve issues with the Services or have questions about the Services or a purchased item.
• Develop and Improve Services and Related Features: This includes expanding features in the AR worlds and cards, and improving out website and services.
• Prevent fraud and maintain security.
• Comply with our obligations and enforce our rights.
• Otherwise communicate with you: This includes responding to your requests, and providing you with notifications and updates about our products and Services.
• Other purposes with your permission: There may be instances when you interact with our Services that we will ask for your permission to use your information in a new, different, or otherwise specific way.

Information Sharing

We do not sell your personal information. We may share personal information with:

• Service Providers and other Third Parties that Support Our Business: For payments, analytics, printing, shipping and technical support.
• Other Users and Recipients: We will share generated content, names and other information related to the AR worlds or cards that you share.
• Legal Authorities: If required by law or to protect our rights.
• Sell or Transfer of Business: Your personal information may be shared in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation).

We may also disclose information:

• At your direction or with your consent.
• To fulfill the purpose for which you provided it.
• For any other purpose disclosed by us when you provide the information.
• To comply with any court order, law, or legal process, including responding to any government or regulatory request.
• To enforce our rights arising from any contracts entered into between you and us, including the Terms of Service, and for billing and collection.

We may disclose aggregated information about our users, and information that does not identify any individual or device, without restriction.

Your Rights and Choices

Depending on how you interact with us, you have certain rights regarding your personal data. Please note any rights described in this Privacy Policy are subject to exemptions and other limitations under applicable law.

• Access and Update: View or update your information or by contacting our support team using the Contact Us information below.
• Delete Account: Request account deletion via our support team through the Contact Us information below, please note information deletion is subject to certain laws and regulatory requirements.

We provide mechanisms for you to control certain uses and disclosures of the information you provide to us or that we collect from you:

• Tracking Technologies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.

Please note that if you disable or refuse cookies or block the use of other tracking technologies, some parts of the website or app may then be inaccessible or not function properly.

• Marketing Emails and Communications: If you do not want us to send you marketing communications about our products or services you can do so by using the "Unsubscribe" mechanism provided in our email communication or by contacting us at info@vardence.ai.

Please note that we do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website at https://thenai.org/opt-out/.

California Shine the Light Law

Under California's "Shine the Light" law (Civil Code section 1798.83), California customers can ask certain businesses to share details about their practices related to disclosing or sharing personal information. If you want to find out how this might apply to you and what rights you might have, just email us at info@vardence.ai.

Do Not Track Signals

Some internet browsers allow you to set up a "do not track" signal or similar tools (collectively, "DNT"), which can tell websites and online services that you don't want to be tracked for advertising or analytics purposes. These signals allow people online to make general choices about the collection of their personal information over time and across third-party online services. At this time, our website does not respond to DNT signals.

Third-Party Links

Our website may contain links to third party websites. Any access to and use of such third-party websites is not governed by this Privacy Policy, but, instead, is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

Artificial Intelligence ("AI")

We use generative AI features (AI capable of generating text, images, or other media) to provide our Services and machine learning models for augmented reality. We do not use user data to develop or train our AI our features.

Children's Privacy

Vardence is not intended for individuals under 13. We do not knowingly collect data from minors. We or our Internet service providers become aware that a child has provided us with personal data without parental consent, we will endeavor to delete that information from our databases. If you have questions about personal data that may have been submitted by a child, please email us at info@vardence.ai.

Changes to This Policy

We may update this Privacy Policy. Any changes will be communicated within the app or via email.

Contact Us

For questions or concerns about this Privacy Policy, contact us at: